One of the latest trends that is going round on tiktok is the underconsumption core. For those of you that aren't aware of this trend it is where influencers are pushing back against consumerism and encouraging followers to fix, reuse and repurpose stuff and basically making do with what they already have. Many people however are saying it's just normal life. But with overconsumption being a big problem maybe it's a trend we should be embracing.
Underconsumption is a bit like having a minimalist lifestyle. From clothing, toiletries to new tech there is always something new on offer and we are inundated with ads on social media, TV, radio etc. So it's no wonder that consumption has gotten out of hand. Not only is it wasteful but it has an impact on your finances and comparison can affect our emotions.
If you search underconsumption core on social media you are bound to find videos of influencers sharing their well used items that still have a function in their lives. I mean, do we really need 3 different mascaras, the latest tech or a bursting wardrobe of clothes we don't wear? No, but with the buy buy, buy culture a lot of us don't want to feel left out. Now that underconsumption core is popular hopefully we will start to realise that not everyone actually has the latest stuff and that we can still have an enjoyable life without it.
What are the benefits of embracing underconsumption?
There are many pros to looking at your own consumption habits and making changes such as:
- Saving money by not spending on unnecessary items. This means you can have more money to put aside for your emergency fund and incur less debt.
- Less anxiety caused by clutter or debt
- Less waste which can have a positive impact on the environment.
- Allows products to be used to their fullest
- Learning to be content with what we already have
- Leaving behind the habit of comparing ourselves to others
With the cost of living how it is and the fact I'm focusing on being thrifty seeing underconsumption core on my feed is definitely preferred over haul videos. I'm sure I'm not the only one who gets puzzled about hearing of people fighting in stores over the latest "it" item.
