Ways to Put Your New Home Business on the Map in 2025

Starting your own business from home comes with many challenges, from getting all the kit you need to operate day-to-day to working out a way of balancing work time and downtime. Once everything’s set up and ready to go, though, the next task is getting your name out there, finding customers, and making sure that they can find you.

Networking locally and hoping for word to spread from happy customers is all well and good, but it’s incredibly time and cost-effective to also establish a digital presence. This way, customers can find and interact with your business at any time of day. Sometimes, though, an extra little push is needed as well.

Here’s a look at some of the options that can help your working from home effortlessly reach more potential customers.

Do I Need a Website, an App, or Both?

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An online presence is as good as a necessity in 2025, and simply having a social media page on its own can often come across as somewhat unprofessional. Depending on your line of work, sometimes, a website showcasing your skills, experience, offering, and contact details is enough.

For this most baseline form of digital presence, it’s easy to follow the step-by-step process of making a website. It’ll also require little upkeep if all forms of contact are funnelled to your core business email account. That said, for things like searchability and credibility, having a blog that you post to often can be a huge boost to your rankings.

Websites can cost you as little as £100 or so for the domain and a platform like WordPress for the year, while using more specialised platforms that cater to selling or bringing in a web designer will cost more. While all modern website builds are mobile-compatible, some will also want to consider having an app.

This greatly comes down to how your business can interact with customers and if you’re aiming for regular repeat custom. For example, shops can benefit greatly from having an app that sells goods to customers conveniently and offers customisation options. On the flip side an interior designer may not find much use for offering an app.

Capturing Potential Customers Who Pass By

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Having some form of promotion at least for new customers or as a limited time launch celebration can do wonders for getting your name out there. This is especially true if you can leverage such promotions to create appeal across your range of goods and services. A prime example of this comes from welcome offers, this is seen in entertainment, in examples like bingo sign up offers, but also in retail, with discounts often available for first purchases.

In the case of bingo, the bonus gives them a £30 bingo bonus online, 200 free spins on Big Bass slots, and £10 to use in land-based bingo clubs. This way, the customer is encouraged to try three products and build a greater connection to the brand. They may find something new that they like.

Where possible, set up a multi-layered welcome offer that would encourage sales across different areas, or with increased discount or bonuses for using what’d be more expensive or extensive offerings. Alternatively, go down the classic freebies route.

Free samples are a tried and trusted form of marketing products and, if the product’s enjoyable, rarely fail to bolster business and spread the word. Especially in this age of easy social media sharing, making it possible for people to get free samples – even if they have to pay postage – can grant a tremendous amount of visibility.

If you want to put your new home business on the map, you need a digital presence that allows for the maximum customer engagement necessary, as well as a kind of welcome hook to get them through the door.