"Keep The Memories, Not The Bacteria"
Celebrity mum of two Rachel Stevens is the new ambassador for Dettol antibacterial laundry cleanser.
She launched the Dettol baby blanket donation campaign by donating the first blanket to the cause.
The campaign aims to promote the dangers of bacteria on blankets and highlight the shortage of baby blankets
available to disadvantaged families.
Both Dettol and Rachel are encouraging mums to "Keep The Memories, Not The Bacteria"
by donating a blanket by freepost and sharing their special recollections and photographs of
their babies blanket via social media.
Once the blankets have been collected they will be washed hygienically with Dettol antibacterial laundry cleanser
before being sent to families in need.
Dettol antibacterial laundry cleanser has also pledged that £1 from every blanket collected to be donated to
children's medical charity Sparks.
Every minute, of every day approx 50 babies are born into poverty and will experience
conditions lacking in basic essentials including hygienically clean blankets.
Laboratory tests commissioned by Dettol on washed blankets donated by volunteer mum's
- show that baby blankets carry a variety of bacteria even after being washed at 40 degrees.
Blanket donations will be collected until the end of December and memories can be shared
via @DettolBlanket #sharethememories
Dettol antibacterial laundry cleanser retails at £4.50 for 1.5 liters.
Blankets can be sent via freepost to:
Dettol Baby Blanket Donation
The Hay Loft
Balcombe Place Stables